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Many things can be done, but among all—they need to be excellent, respectable, inclusive, genuine and far from fabrication.
SU MA—an effort to convey the diverse yet beautiful East Asian cultural assets. Defined through shared ideals and beliefs that shared meals is an art of social intimacy in itself, it is an avenue where bonds between spouses & partners are strengthened—and where love towards family members are often expressed, albeit silently.
These whys are ones that are worth celebrating, and act as a compass that guides our pursuit.
The way we prepare, present, and consume food is an act of profound love. Our shared geographical and cultural environment significantly shapes our experience.
The way we respect, honor, and care for our elders. The way we show our affection and guidance towards the next generation.
The excellence we put into our seen and unseen efforts. The natural way of a belief in putting someone else’s needs before ours.
A summary of the genuine cultural values cherished in East Asia, translated and celebrated through our senses—taste, smell, sight, touch, sound—and those values to which we are deeply committed 'with the highest honour'.
This is why we cook. This is why we build. This is how we welcome our guests. This is SU MA.
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